AHHHHHH!!! I can’t believe that today is actually HERE! I’ve been working so hard with the Amaryllis team to launch the best line for you girls! Amaryllis x Ashlee Nichols is officially available for you to shop!! To say I’m excited is a major understatement!
Back in July, Amaryllis asked me if I would be interested in designing a line start to finish with their company. It didn’t take me five seconds to reply with a BIG FAT YES! My dream throughout this whole blogging journey was to have my name on clothing and really be able to have an input on what clothing I am able to share with you all! WE DID IT! It’s here!
Ashlee Nichols by Amaryllis is an affordable, trendy but unique and size inclusive line for women of all walks of life, all seasons, all sizes for the everyday. I truly hope that there is something for each of you. The goal for my line was to create pieces that were true to my personal style as well as pieces that were going to make the women wearing them feel confident and beautiful from the inside out!
When I went to my first design meeting with Amaryllis in August, I didn’t have a clue what to expect, but with their help and lots of trial and error, we created 10 items that I’m so proud of and can’t wait to wear myself! Whether you’re a stay at home mom, a woman who is headed out with friends, or one that loves comfy basics; there truly is something for everyone!
I started with a mood board of 10 items I wanted in my collection. Items that were going to be worn multiple times and items that can be worn multiple ways was definitely my goal! I knew I wanted a good pair of denim, several basics, a good kimono and a wow piece like a lacey little black dress! I took my ideas to the team and together, we made it all come to life!
Now on to the part you all are actually here for…the SHOPPING! I’m going to link each item and show a photo of it on me with size references! I’m also doing a live try-on in my stories so you can see all of the pieces and how they move and a few different ways to style! I truly love all of these items and hope you do too! A lot of love and hard work went in to making them perfect and something that I really wanted to represent and wear!
You can use code ASHLEE to get 15% off the entire website. Everything ships for free and also has free returns so definitely take advantage of that! Amaryllis over-produced the quantity on this collection, but it is still likely to sell out quickly so I highly recommend grabbing what you want ASAP!
In the ten pieces you’ll find a variety of my favorites! (all of which I named…if you didn’t notice ;))
The perfect amount of distressing with a frayed hem and flattering high waist stretch denim! Finally all of my favorite jeans in ONE! The button-fly, high waisted, perfect distress with fray hem is basically everything you want in a pair of jeans!
It’s WILD! I love mixing prints and two of my all time favorites are leopard and tie dye – so why not? It’s wild and fun and everything I wanted this kimono to be!
Everyone’s favorite swing tunic! This soft tunic is great for layering under cardigans, vests or wearing with leggings!
top / leggings/ shoes / headband
The softest olive green leopard in the cutest tiered tunic with pockets! I also added buttons to make it nursing-friendly!
Brex Side Slit Tee (in 3 colors: black, heathered oatmeal, stripe)
The perfect layering tee but it’s cute enough and has cute side detail to wear alone! Wear under a cardigan, with a vest or dress it up with a hat and belt! The 3 color options that I wear most: stripes, black and heather oatmeal.
A chic LBD perfect for fall weddings, date night, girls night or your next vacation. Just the perfect amount of chic and sexy!
This chunky knit cardigan was inspired by all things fall! I wanted a cardigan that is cozy and soft but still had some warmth for the cooler fall months. Stripes are always a good idea!
cardigan / cami / jeans / booties
The softest cowl neck sweater that can be worn as a dress, belted or worn as a sweater. I wanted an effortless sweater to wear to coffee dates or one to dress up for date night or church!
sweater dress / boots / sunglasses / bag
Another pattern mix of my two favorites! Leopard and stripes combined into the cutest lightweight sweater for fall!
My favorite hoodie redesigned into everything girly and fun! I love ruffles and have a hard time finding nursing friendly clothes, so this one is created to be perfect for leggings at home or errands and also cute enough to wear out with jeans!
hoodie / leggings / shoes / sunglasses
For sizing references:
I’m 5’3”
Size 0 in denim
Size XS in all tops
Size XS in dresses
Size Small in Brex Side Slit Tee (for more relaxed fit)
I hope you love it all and are as excited as I am for this to launch! We poured in so much work and love into this project and I’m THRILLED to finally be able to share! I’m smiling so big right now and feel so incredibly blessed and thankful that this is even happening!
I can’t wait to see you all wearing Ashlee Nichols by Amaryllis so definitely send pictures when you get them and start wearing them! Tag @ashleeknichols @amaryllis_apparel and #AmaryllisXAshleeNichols so we’re able to see different ways to style!
Here’s to the beginning of a really exciting new chapter of creating exactly what our little community needs and loves! HAPPY SHOPPING and I hope you feel beautiful, confident and lovely in your new favorite clothing line! 😉
XO,
